La Maison
Our Story
MAISON ÉLÉGANCE was born of a simple conviction: lingerie is not a correction of the body, but a celebration of it.
The Founding Vision
Our founder spent years studying draping in the haute couture ateliers of Paris. She never forgot the light in a client's eyes at her first private fitting — not because a figure had been "corrected", but because a body had, for the first time, been taken so seriously. Returning east, she founded MAISON ÉLÉGANCE to redefine shapewear by the standards of couture: not to serve a single ideal of beauty, but to listen to the language of every body; not to promise instant "perfection", but to accompany women as they make peace with themselves through the years. A decade on, every piece is still made in small ateliers, through more than one hundred and twenty steps. We believe luxury is not a label — it is sincerity, proven by time.
Milestones
2016
The Founding
A first studio opens in an old Shanghai villa — seven artisans, one cutting table, and an ideal about the aesthetics of the body.
2018
The First Boutique
The first boutique opens in Jing'an, pioneering a one-room, one-guest private fitting experience that redrew the boundaries of lingerie retail.
2020
The Couture Atelier
The haute couture atelier is inaugurated, bringing couture draping to intimate apparel and opening a made-to-measure service — one pattern, one woman.
2022
Onto the World Stage
A debut at the Salon International de la Lingerie in Paris brings an Eastern philosophy of shape to the international stage.
2024
A Sustainable Promise
The Maison publishes its first sustainability report, pledging full traceability of principal fabrics by 2030.
2026
Art in Dialogue
The "Body & Landscape" programme invites contemporary women artists to create with lingerie as their medium.